William
Arruda, Reach Communications
Dubbed
the 'Personal Branding Guru' by the media and clients alike, William Arruda
works with individuals and organizations to build strong, memorable brands.
Combining his 20 years of international branding expertise with his passion
for people, he founded Reach, the world's first branding consultancy focused
on the human side of branding.
William
has appeared on BBC TV, the Discovery Channel and Radio America. He has
published numerous articles in publications ranging from the Wall Street
Journal to the brandchannel.com and he has written for the American
Marketing Association, the Chartered Institute of Marketing and PR News.
William is also the author of the upcoming personal branding book,
Bullet-Proof Your Career. He is a member of the International Coach
Federation, holds a Master's Degree in Education and speaks regularly to
audiences around the world.
Features Written by William Arruda
