Naseem Javed
A world-renowned authority on corporate nomenclature, author
of two major books, Naseem is featured in over 100 articles worldwide, annually.
Today, Naseem is invited to speak all over the world. His talks are always very
insightful, provocative and serious and at times outrageously hilarious. He
advises CEOs of Fortune 500 and other leading corporations on all matters of
complex global naming in the e-commerce.
Following are some key issues, which Naseem has been credited
and critically acclaimed for.
1979 - Rendered some 25,000 opinions on the availability, suitability and
registrability of business names as part of training by the Federal Government
Trademark Office.
1980 - Published a 400-page reference manual entitled “How
to Name a Business
or a New Product”, which became a point of reference for major corporations in
the industry.
1985 - Setting up procedures at IBM HQ, to handle global naming which were then
more than 1000 new products and services announcements annually.
1990 - Forecasting major corporate naming trends and introducing The Rules of
Modern Corporate Nomenclature, which received global attention, awareness and a
worldwide appetite for graphic design companies to venture into naming.
1995 – Writing “Naming for Power”, and also “Domain Wars”, which
correctly predicted the domain bubble, cyber-branding and dot.com epidemic, this
now has become a major chapter in the history of corporate naming.
2000 - Introducing the concept of “Corporate Domainization”. Where Corporate
Identity may be invisible and colourless, yet accessible to millions in cyber
space in over 200 countries around the world, round the clock and in full
motion.
Twenty-one years ago, Naseem founded ABC Namebank International, in New York and
Toronto, to solely concentrate on corporate nomenclature. Now, ABC Namebank
is an excellent source for global naming solutions, and over two decades has
acquired world-class reputation and know-how on corporate naming and global
domain issues. This level of specialization is unmatched by any other agency in
the world.
From its inception, ABC operates from a sophisticated, custom
built, multi-million dollar facility north of Toronto, with a branch office in
New York.
Features Written by Naseem
Javed
