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Jim Murphy, First & 42nd

James Murphy is one of the UK's leading socio-economic forecasters. He joined the PR consultancy First & 42nd at the beginning of 2002. First & 42nd is a subsidiary of Edelmann Worldwide. 

Formerly Editor of FRONTIERS: Planning for Consumer Change in Europe, a consultancy service for MNC's run by the Henley Centre and Research International, he later became a director of Model Reasoning. James Murphy is also an Associate of the Future Foundation and a contributor to its syndicated service nVision. 

Jim is currently working on a series of pre-Millennium articles and presentations on the theme of Peace and Plenty, how the interaction of certain socio-economic trends in the UK is creating a powerful base for stable growth in the next decade.

Jim Murphy is a member of the Pool editorial board.

Features Written by Jim Murphy

• The Harvard Business Review: Is it any good?- Summer 2002
• De-Klein and Rise: the case against No Logo- Spring 2001
• Peace and Plenty: The Defining Feature of the UK in the First Decade of the '00s- Spring 2000
• Drop the Dead Dogma- A Call for the Change in the Way the EU is marketed to the British People- Summer 1998
• The Meaning of the Millennium: towards a working model for marketers and planners- January-February 1998

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