 |
|
|
|
|
|
Contact |
After receiving a BA (Hons) Degree in International Marketing, Carol Samms joined McCann-Erickson in 1975. She was Vice-President of Research for McCann-Europe from 1986 to 1996, co-ordinating research and marketing consultancy for the agency for many multinational companies. During this time at McCanns, she worked on many strategic marketing assignments for clients such as Coca-Cola, Nestlé, Unilever, General Motors, UPS, Du Pont, Black & Decker and L’Oréal. These assignments ranged from consumer trend tracking, market feasibility studies, business and marketing planning and primary research. After 21 years at McCanns, Carol Samms established her own marketing consultancy, Through the Loop, in August 1996. Through the Loop’s primary focus is the integration of consumer, market and brand insight to drive specifically to a range of possible business solutions. The company has a marketing agenda including how the consumer will face the new century in developed countries, consumer behaviour in some of the newer economies such as Central and Eastern Europe, India and China, the future of the brand vs retailer conflict, the requirements of the branding process etc. During 1998, Carol spoke at the Market Research Society's BIG Conference and written for a number of publications including Pool, Research, Brand Strategy and DEMOS Quarterly. In November 1998, Carol spoke at Esomar's Telecoms conference in Rome. In May 1999, Carol spoke at the BIG Conference. With Through the Loop, Carol was a founding member of PurpleDoors in 2000. Features Written by Carol Samms |
|
Pool Version 2.0 © Carol Samms / Through the Loop Consulting Ltd 1998-2001 |
|