 |
|
|
|
|
Contact |
Budd Margolis is the former head of eCommerce for
British Telecoms broadband, narrowband and wireless consumer group BTopenworld
– the UK’s first consumer broadband service. He is a film and broadcast graduate of American
University, Washington, D.C. 1978 and studied film making in New York and
Los Angeles. Margolis established a community video production
company in Cleveland, Ohio and made award winning cable access programmes as
well as documentaries. He moved to Stockholm and became head of factual
programming for Scandinavians first commercially supported satellite channel
Scansat Broadcasting. He was transferred to London and then left to work
with Trans World Sport and then in 1990 joined the start up of Sky TV. In two years he produced six thousand hours of
live tennis, hundreds of hours of European basketball and ended up as editor of
Eurosport News. He then worked with NBC International and participated in the
development of Barcelona Olympic TV coverage and was named as TV co-ordinator of
the 12 nation World Volleyball League a position he held from 1991 through 1992. 1993-1994 Budd was with QVC UK from the beginning
as a producer and soon lead all producers in sales. Breaking records and
teaching others how to increase sales soon lead to a promotion where Budd was
named as senior producer in charge of all producers, presenters, directors and
order-entry co-ordinators. Budd left to start MIT Consulting where he has
worked with TV shopping channel start ups in LG Korea, Brazil, Dubai, CED
Israel, ISN & CSN China, TVSN Australia, Canal+ and PPR France, Italy, TV
Shop Sweden, HOT Germany as well as advising on a business plans for various
international clients. He has closely watched and deeply researched this
industry and has spoken and written extensively on the subject of global TV home
shopping. He joined BTopenworld June 2000 with the mission to turn around
British Telecoms wireless, broadband and narrowband eCommerce activities. He
developed a strategy and the eCommerce vision. He recruited and managed a
dedicated team to develop BTopenworld’s eCommerce activities across
multiple-platforms. He was responsible for the specification, budget and build
process as well as the successful launch of the eCommerce platform, which was
built upon BEA’s eCommerce platform. BEA is the company that supports
Amazon.com. He also helped specify and develop the
BTopenworld eWallet, which includes cash store, micropayment, various credit
cards, direct debit payment capabilities and multiple account systems. Budd lead the new site design for shopping,
helped develop nearly 50 partnerships during a difficult dotcom downturn and
within a few months launched a revived department store/shopping mall for
BTopenworld and BTinternet the UK’s second largest ISP. After adding
dozens of partners, special offers and promotions and a new design, shopping
activity witnessed constant month-by-month improvement in traffic, conversion
rates, sales and revenues. Budd is currently an advisor to DigiGuide UK: Investor and advisor for DigiGuide, the desktop and internet TV and radio guide application for the UK and Ireland. He advises leading interactive retail and ecommerce companies around the world. He is married to a Swede with a son and daughter. Budd holds a permanent residency permit and has lived in London since 1988. He loves to shop, plays tennis, skis and still thinks highly of British telly! Features Written by Budd Margolis |
|
Pool Version 2.0 © Budd Margolis / Making Time Marketing Ltd 1998-2008 |
|