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Al Ries, Ries & Ries Al Ries is chairman of Ries & Ries, an Atlanta based marketing firm which has done strategic work for many major corporations. With Jack Trout, he is co-author of the industry classic, Positioning: The Battle for Your Mind, published in 1980 by McGraw-Hill. Besides the critical acclaim and wide coverage given this book, the principle of positioning itself has been the subject of articles in The Wall Street Journal, The New York Times, Los Angeles Times, as well as a variety of publications from Canada to Australia, Finland to Japan. In 1985 Al Ries and Jack Trout wrote a second best-selling book entitled Marketing Warfare. Crossing marketing thinking with some principles of the famous Prussian military strategist, Carl Von Clausewitz, this book also received wide acclaim. The two books are available in a total of 17 different languages. In 1988, they wrote Bottom-Up Marketing a book which attacks some of management's most cherished concepts, including goals, mission statements and strategic planning. Their revolutionary concept: Strategy should be developed from the bottom up, not the top down. In 1990, they wrote Horse Sense, a book which applies marketing principles to the marketing of people. It attacked much of the conventional wisdom of how to become successful. Find a horse to ride, is the author's advice. A horse can be a product, an idea, a company or even another person. In 1993, they wrote The 22 Immutable Laws of Marketing, a book which outlines the basic reasons why marketing programs succeed or fail in the competitive nineties. Violate them at you own risk, they caution. The book has been on best-seller lists around the world, including Mexico, Argentina and Germany. In 1993, the book was the best-selling business book in India. In 1994, Al Ries opened Ries & Ries with his daughter Laura in Great Neck, New York. In April 1996 Al's book, Focus: The Future of Your Company Depends on It, was published by HarperCollins. In the fall of 1997, Al and Laura relocated their homes and business to Atlanta, Georgia. They are both very pleased with the move from the Big Apple to the Georgia Peach. Recently Al and Laura have written their first book together entitled The 22 Immutable Laws of Branding, published by HarperCollins in September 1998. Features Written by Al Ries |
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The Fall of Advertising & The Rise of PR
By Al Ries & Laura Ries Published by Harper Business 2002
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Future Focus By Theodore B. Kinni & Al Ries (Introduction) Published by Capstone Publishing 2001
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The 11 Immutable Rules of Internet Branding
By Al Ries & Laura Ries Published by Harper Business 2000
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22 Immutable Laws of Branding
By Al Ries & Laura Ries Published by Harper Collins 1998
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Focus The Future of Your Company Depends On It By Al Ries Published by Harper Business 2002
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Positioning The Battle for the Mind
By Al Ries & Jack Trout Published by McGraw-Hill 2000
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Pool Version 2.0 © Al Ries / Through the Loop Consulting Ltd 1998-2008 |
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