"I Wish I'd Thought of That" 

Myfaveshop

In recent years, two of the fastest growing areas on-line are e-commerce (on-line shopping) and social networking sites such as Bebo, Facebook or myspace. Lord Saatchi, c-founder of the Saatchi & Saatchi and M&C Saatchi advertising agencies, and John Clare, former Chief Executive of Dixons, have teamed up to bring the two areas together. Myfaceshop is about allowing users to build their own virtual store stocking only their favourite brands. It is all about users designing their own personal store.

Users are able to view the shops created by others, share ideas and shopping tips, join forums, exchange wish lists and more. The site aims to add a social side to the on-line shopping experience, moving on-line shopping away from a single-user experience to something that can be shared with friends and colleagues.

The site is due for launch in summer 2008.

By Martin Payne