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- The Kindness
Revolution by Ed Horrell: Reviewed by Martin Payne, Winter 2008
- Beyond Buzz
by Lois Kelly: Reviewed by Martin Payne, Summer / Autumn 2007
- Branding
Unbound by Rick Mathieson: Reviewed by Martin Payne, Winter 2006
- God, The
Unicorn & Advertising by Graeme Livingstone-Wallace: Reviewed by Martin
Payne, Winter 2006
- Diary of an
Adman by Chris Epting: Reviewed by Martin Payne, Summer 2004
- Scoring
Points- How Tesco is Winning Customer Loyalty by Clive Humby, Terry Hunt and
Tim Phillips: Reviewed by Martin Payne, Winter 2004
- Buzz:
Harness the Power of Influence and Create Demand by Marian Salzman,
Ira Matathia and Ann O'Reilly: Reviewed by
Martin Payne, Autumn 2003
- The Fall of
Advertising & Rise of PR by Al Ries & Laura Ries: Reviewed by
Martin Payne, Autumn 2002
- Beyond
Disruption by Jean-Marie Dru: Reviewed by Martin Payne, Autumn 2002
- How to Become
a Rainmaker by Jeffrey Fox: Reviewed by Martin Payne, Spring 2002
- The One to One
Manager by Don Peppers & Martha Rogers: Reviewed by Martin Payne,
Winter 2002
- Creativity
Works Edited by Anneke Elwes: Reviewed by Martin Payne, Spring 2001
- The Anatomy of
Buzz by Emanuel Rosen: Reviewed by Martin Payne, Winter 2001
- Under
the Radar: Talking to Today's Cynical Consumer. Reviewed by Martin
Payne, Autumn 1998
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