Book Review Marketing Index

• Book Review Index

 

• How To Sell at Margins Higher Than Your Competitors by Lawrence Steinmetz & William Brooks: Reviewed By Nick Wreden, Winter / Spring 2007
• More Than a Name - An Introduction to Branding by Melissa Davis: Reviewed by Martin Payne, Autumn 2006
• ProfitBrand by Nick Wreden: Reviewed by Martin Payne, Winter 2006
• Managing Customers as Investments by Sunil Gupta & Donald Lehman: Reviewed by Nick Wreden, Autumn 2005
• Brands and Branding - The Economist Series: Reviewed by Martin Payne, Autumn 2005
• According to Kotler by Philip Kotler: Reviewed by Martin Payne, Summer 2005
• Bare Essentials - The Aldi Way To Retail Success by Dieter Brandes: Reviewed by Martin Payne, Spring 2005
• Brain Tattoos by Karen Post: Reviewed by Martin Payne, Spring 2005
• Brand America by Simon Anholt & Jeremy Hildreth: Reviewed by Martin Payne, Winter 2005
• Priceless by Diane LaSalle & Terry Britton: Reviewed by Martin Payne, Autumn 2004
• Consumer Superbrands: Britain's Strongest Brands 2003 edited by Marcel Knobil: Reviewed by Martin Payne, Spring 2004
• Brand Aid by Brad VanAuken: Reviewed by Martin Payne, Winter 2004
• Defending the Brand by Brian Murray: Reviewed by Martin Payne, Autumn 2003
• Conquering Consumerspace by Michael Solomon: Reviewed by Martin Payne
• Concepting by Jan Rijkenberg: Reviewed by Martin Payne
• The New Asian Corporation: Managing for the Future in Post-Crisis Asia by Michael Alan Hamlin: Reviewed by Nick Wreden
• Branding in Asia by Dr. Paul Temporal: Reviewed by Nick Wreden
• Harvard Business Review on Brand Management: Reviewed by Martin Payne
• Fusion Branding by Nick Wreden: Reviewed by Martin Payne
• Experiential Marketing by Bernd Schmitt: Reviewed by Martin Payne
• Uncommon Practice edited by Andy Milligan and Shaun Smith: Reviewed by Martin Payne
• After Image by John Grant: Reviewed by Martin Payne
• Positioning the Battle for the Mind by Al Ries & Jack Trout: Reviewed by Martin Payne
• Right Side Up by Alan Mitchell: Reviewed by Martin Payne
• The Grocers by Andrew Seth and Geoffrey Randall: Reviewed by Nicola Barnett
• Consumer Superbrands edited by Marcel Knobil: Reviewed by Martin Payne
• Brand Slam, The Ultimate Hit in the Game of Marketing by Frank Delano: Reviewed by Martin Payne
• Business Superbrands edited by Marcel Knobil: Reviewed by Martin Payne
• Brand Spirit - How Cause Related Marketing Builds Brands by Hamish Pringle & Marjorie Thompson: Reviewed by Nicola Barnett
• What Makes Winning Brands Different by Andreas Buchholz and Wolfram Wordermann: Reviewed by Martin Payne
• Marketing and the Bottom Line by Tim Ambler: Reviewed by Nicola Barnett
• The Tipping Point –How Little Things Can Make a Big Difference: Reviewed by Carol Samms
• The 11 Immutable Laws of Internet Branding by Al Ries and Laura Ries: Reviewed by Martin Payne
• Eating the Big Fish by Adam Morgan: Reviewed by Martin Payne
• The New Marketing Manifesto By John Grant: Reviewed by Martin Payne. 
• Blur by Stan Davis and Christopher Meyer. Reviewed by Martin Payne. 

Disclaimer

Contact Webmaster

© Pool Version 2.0 / Through the Loop Consulting Ltd 1998-2006